I think also including points where an association can use social media at meetings and also provide sponsorship options to help offset technology costs. I would like to see things that go beyond the traditional email station in the exhibit hall.
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Social media strategy around meetings: How do you do it? Also, how to cater to and provide engagement opportunities to virtual attendees.
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I would like to see such an article differentiate substantially between the type's of meetings, audiences and memberships. For instance, I've been engaged in discussions within my group about how social media planning for conferences is substantially different than it is for governance meetings....but not everyone involved has been able to grasp the reasoning! In addition, there are cultural differences between trade associations and professional societies that also impact SM strategy.
