Description as currently written sounds a tad generic and more like a workshop proposal. Would need something a bit more interesting or meatier for good magazine content.
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Marketing is not a one-size fits all proposition. What works for one group may not work for another. This article will go through the 10 ways to ensure you use the right marketing tactics to successfully increase membership (or meeting attendance)
Additional description as requested: Increasing the return on your marketing investment is an important yet often elusive step in creating a successful marketing campaign. The old mantra used to be "test, test and test again" if you wanted to find out what works. However, when budgets are tight and there is an increasing demand for results (more members) you need to know the following:
1. How do members/prospects interact online and offline?
2. How much do they trust the information they read or hear - and what sources have the highest levels of trust (members, friends, colleagues, experts, etc)
3. What are the right words needed to really connect on both an emotional level and a logical level?This article will help organizations understand how to create a marketing strategy based on understanding the 10 key elements.
